Welcome to the PSA Collegiate Southern University (SU) 2026/2027 Wholesale Collection, featuring officially licensed apparel and souvenir merchandise designed to celebrate the proud tradition, championship legacy, and enduring excellence of one of America's premier Historically Black Colleges and Universities (HBCUs).
Developed for campus bookstores, collegiate retailers, sporting goods stores, specialty gift shops, boutiques, online retailers, alumni associations, promotional distributors, and fan merchandise dealers, this wholesale collection offers a comprehensive assortment of products created to serve the loyal community of Southern University alumni, students, faculty, parents, supporters, and Jaguar fans.
The SU Collection features premium-quality fashion tees, performance apparel, polos, hoodies, jackets, headwear, drinkware, bags, accessories, novelty items, home décor, and souvenir merchandise designed for year-round retail success. Whether your customers are preparing for Welcome Week, Homecoming, the Human Jukebox performances, athletic events, commencement ceremonies, alumni reunions, recruiting events, or simply representing Jaguar pride every day, this collection delivers products that combine exceptional quality, contemporary styling, and strong retail appeal.
With a rich history of academic achievement, athletic success, and leadership development, Southern University has built a passionate alumni network and devoted fan base across the country. PSA Collegiate has developed this collection to honor that legacy by combining officially licensed university graphics with modern designs, premium craftsmanship, and retail-ready merchandise that resonates with today's HBCU consumer.
At PSA Collegiate, we are committed to helping our wholesale partners grow their collegiate merchandise business through competitive wholesale pricing, dependable fulfillment, responsive customer service, and new product introductions throughout the 2026/2027 selling season. Our Southern University Collection is designed to help retailers increase sales while offering customers officially licensed products they are proud to wear, display, and collect.
Partner with PSA Collegiate to offer your customers premium Southern University apparel and souvenir merchandise that celebrates Jaguar pride, honors a distinguished HBCU tradition, and helps your business grow through officially licensed collegiate products.
